James L Ratcliff is Chairman and CEO of Rowpar Pharmaceuticals, Scottsdale, AZ, makers of the ClÅSYS and Dentists’ Choice brands of oral care products. Prior to assuming his current role, he was Professor and senior Scientist at the Center for Higher Education at the Pennsylvania State University (1990-2000), Professor of higher education at the Iowa State University (1979-1989), President of Performance Associates Consultants (1976 to present), Associate Professor, Florida Atlantic University (1977-1978) and Assistant Professor, Washington State University (1975-77). He is author of over two dozen books and over hundred articles and has consulted with universities, research centers and higher education agencies on six continents. He is co-inventor with Elena Young of a patent application entitled, “Method for prevention and treatment of oral fungal infectionsâ€.